- Title
- Exploring the importance of help in building trust: evidence from Chinese markets
- Creator
- Kriz, Anton; Quazi, Ali; Drew, Tony
- Relation
- 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Conference Proceedings (Paris 10-13 July, 2006)
- Relation
- http://www.academyofworldbusiness.com/conf2006.html
- Publisher
- The Academy of World Business, Marketing and Management Development
- Resource Type
- conference paper
- Date
- 2006
- Identifier
- uon:3080
- Identifier
- http://hdl.handle.net/1959.13/32743
- Identifier
- ISBN:0975227211
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